Marketing Communications Training Course
Classroom Course Schedule for March 2010
Course Duration: 2 days Course Times: 9am-5pm Course Cost: €595
48% of all business failures are attributed to the implementation of ineffective marketing strategies. In contrast, successful businesses can be defined by the marketing function becoming the core activity.
The implementation of effective marketing techniques should enable a business to:
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Sell the benefits of a product/service to a predetermined target market
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Increase sales
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Increase market share
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Achieve market leadership
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Obtain a competitive advantage over industry participants
A practical example of a successful marketing strategy is illustrated by the concerted direct marketing campaign implemented by a renowned Irish company (Jacob’s Fruitfield), which resulted in a month on month sales increase of 30% (Sunday Business Post, May 2009).
As there isn’t a sector which is immune from the benefits of effective marketing campaigns, personnel that have acquired proactive marketing skills will continue to be highly sought after by an eclectic range of companies working in a variety of sectors.
Chevron Training, Ireland’s leading training provider, has developed a marketing communications training programme which endeavours to enable learners to analyse, evaluate and critically apply the principles and practices of marketing communications in varied working environments.
Jobseekers who satisfy the criteria for FÁS funding , may be able to attend Chevron Training’s FÁS funded training courses for free, as they will be able to avail of up to 100% funding for the course fee.
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